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Designs for Abercrombie & Fitch
In my first role postgrad, I worked designing women's knit tops for Abercrombie and Fitch. This is where I learned how to adapt my schooling into creating product for a real customer!
Specifically, I helped grow the very popular bodysuit category that is now a staple at A & F. Best sellers than I designed were the crossover off the shoulder top and the cowl neck bodysuit, which we ended up adding more iterations of once they performed well.

Design Gallery
Please see below images of designs I conceptualized, proposed, and developed. These include images of real life customers, campaign marketing images, and photos from A&F's instagram.


















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