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Designs for Abercrombie & Fitch

In my first role postgrad, I worked designing women's knit tops for Abercrombie and Fitch. This is where I learned how to adapt my schooling into creating product for a real customer! 

Specifically, I helped grow the very popular bodysuit category that is now a staple at A & F. Best sellers than I designed were the crossover off the shoulder top and the cowl neck bodysuit, which we ended up adding more iterations of once they performed well.

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Design Gallery

Please see below images of designs I conceptualized, proposed, and developed. These include images of real life customers, campaign marketing images, and photos from A&F's instagram.

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